We’re excited to welcome a new team member to Surgify.
Lydia BG is joining us today as Area Director – East (US).
Lydia brings a strong mix of commercial and clinical experience within the medical device space, with a background across spine and orthopaedics. She has worked closely with surgeons in the OR and developed a strong understanding of how products are used in clinical practice.
Alongside this, she has led sales initiatives, developed and managed distributor networks, and driven new business across both domestic and international markets. Her experience combines hands-on clinical exposure with a clear commercial focus.
In her role, Lydia will focus on expanding our presence across the Eastern US and strengthening our relationships with key surgeons and distributor partners in the region.
We’re excited to have her on board as we continue to grow in the US.
Please join us in welcoming Lydia to the team.